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Naučite kako kreirati Buyer Persone za svoje poslovanje.
Znate li što motivira Vaše kupce, što im je važno u raznim fazama njihovog kupovnog procesa i zašto, ili zašto ne kupuju od Vas?
Razvojem Buyer Persone, jedne ili više, tvrtke dobivaju bolji, dublji uvid u svoje korisnike. To im pomaže osmisliti i kreirati sadržaj koji je zaista usklađen s potrebama njihovih korisnika, te koji generira više kvalitetnih leadova, a na kraju i kupaca.
Ovaj e-book namijenjen je svima koji su u doticaju ili su odgovorni za marketing i/ili prodaju, poput:
- vlasnika tvrtke
- direktora
- direktora marketinga i/ili prodaje
- digital marketing manager
- content writer
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